Do you remember the first time?
The time you got your first digital watch? When you first saw a camera phone? When you first used a digital PVR? How about the iPhone? What was you reaction? Was it to be amazed, intrigued and inspired? This is what digital channels can do to consumers.
So why is digital marketing so often bland, disappointing & uninspired? We believe it’s because digital agencies have limited themselves in their structure: they are set up to deliver what’s profitable for them, not what is engaging for the consumer or right for the client. If you got to a butchers and ask them what you should cook for dinner, guess what you're going to get?...
Hyper works differently to other agencies. Our focus is on brilliant strategic work combined with outstanding creativity. We work across all digital platforms and all digital marketing techniques, providing everything from seeding & advocacy programmes to content creation & rich brand experiences. To deliver work, we have relationships in place with best production companies, locally and around the world.
To a traditional ad agency, this is an old model: for digital, it’s unique to Hyper.
Two of the best communications companies in the UK, Naked and Fallon, agreed with our approach and helped launch our business in 2005 (since then we've become a fully-owned unit within the Naked Communications framework).
We now work with US, UK & international clients, including the BBC, More Th>n, Nokia, Cadbury & Universal Pictures, delivering effective, brilliant & ground-breaking digital marketing.
We think we’ve created something a little special: our clients would hopefully back this up. To get in touch with us, go here.
