What the world needs; another portal

Everywhere we turn at the moment we're faced by Virgin Media.  If it's not 'Ooo's and Ahh's' from that undulating blob, it's Uma having a private moment with us.  They're actively going after Sky's share (with wrangling over Sky One being the latest part of the ugly battle), and they're hitting punters with a whopping quad bundle package.

Part of their launch includes an online content portal formed from the remnants of NTL World, Blueyonder & Virgin.net, which is setting its sights on the likes of AOL and MSN.  Their ambition is to compete on audience & content, with music and film from their TV channels being part of the core offering.  Personally we think Virgin has got a hard job to do; it must move pretty quickly to ensure that it retains its existing amalgamated audience as well as growing its share. In addition it needs to focus on a truly differentiated offering as it currently feels like a lesser, ‘me-too’ version of an already dated portal model….

www.virginmedia.com

Posted by: Ruth at Monday morning time on Monday, 26th February 2007