Widgets

The importance of internet widgets [define] has been highlighted this week with news that Myspace have paid a reported US$300m for the photosharing site, Photobucket.  Ker-ching indeed.

Indeed, the clever folk at Photobucket have been living off MySpace's ecosystem for some time now, offering & providing smart & valuable photosets & slide shows for its member base. Nice work - build a business on the back of MySpace, fall out with them in the process, kiss & make up and then sell to them. Double your money. 

See brands like Slide, RockYou and the new Flektor for similar services.

As marketers continue to grapple with how to best enter social networks & create relationships with the users within them, they could do worse than consider how to develop really useful & relevant widgets for their audience. We're doing some work in this area for Nokia at the moment [watch this space on The Toofs] and believe it's a big trend for the future.

Posted by: Brad at 3pm on Friday, 11th May 2007