I'll wear my sunglasses at night

Ad agencies have taken a knocking for focussing too much on just the 30 second ad: not leveraging digital’s true potential has been a frequent accusation. But, every once in a while, a simple campaign comes to pleasantly prove the sentiment wrong. And perhaps less surprising coming from VW, a car brand that’s lovingly embraced digital. Witness ‘night-driving'. It’s a wonderful thru-the-line idea born out of a genuine insight….the bliss of driving through deserted streets at night. The ad is terrific and the resulting site, simple & intelligent, extending the feeling. Sprinkle a bit of Web Two Point Oh and the fun’s just beginning. Digital isn’t necessarily always about technology. It’s about bringing real insights to life. Ad agencies are great at big ideas…ideas can translate even further into lovely online experiences. Corey Hart would be proud.

Posted by: Raj at Tea time on Friday, 8th June 2007