"I'm on the train"

If I was between 16 and 24 would I want pay nothing for my phone in exchange for receiving four pieces of mobile advertising per day?

This summer will see the launch of Blyk, an (in their own words) “pan-European free mobile network operator for young people, funded by advertising”. Blyk have research to prove there’s a market for their offering and have clearly thought hard about how to make it easy for advertisers to run campaigns. The key challenge will be to get advertisers on-board who know how to engage Blyk’s youth audience.

Never one to miss out on an opportunity to launch a low-cost alternative, Stelios Haji-Ioannou this week announced the re-launch of Easy Mobile. The service will likewise offer free calls in exchange for ads.

Any tips for a hatrick of competitors?

Posted by: Sam at Kettle on time on Friday, 15th June 2007