Apples third leg

Having described the Mac & iPod as 'two strong legs' on his chair, Apple's Steve Jobs is now banking on the hotly anticipated iPhone to provide a third leg to his business (aside: won't that make his chair wobbly?). Certainly, the hefty price tag is not deterring US consumers who have queued up overnight in the rain to snaffle up the first batch, due out today.

Universal McCann, however, don't believe in all the hype. They've just launched some, ahem, 'international research' which concludes that Apple's ambitions of selling 10m units by 2008 are too lofty. The claim is based on findings such as "only 31% of US consumers surveyed said they wanted a converged device".  Well what would you expect them to say?

Apple are in the business of creating demand and they'll certainly do that when it finally arrives over in the UK. It might not replace Nokia as the worlds leading handset manufacturer but it'll probably shift as many as it can physically produce. Nice resource [here].

Thanks to Arikan on Flickr for the photo.

Posted by: Brad at 4 ish on Friday, 29th June 2007