Time for a reality check?

Hope and encouragement go a long way in motivating people, but whilst this approach seems to work just fine for brands – it seems it’s taking a little more to get people to care about saving the planet.

The 1940s saw America set about a fairly successful conservation effort fuelled largely by a sense of national pride.  But in a society where national pride is now less, and global pride seems non existent, maybe it’s time to up the ante and resort to straight-talking fear tactics?  Forget Live Earth (it shouldn’t be too hard to do), nothing’s made me sit up and take notice more than ‘World Without Oil’; a hypothetical web journal documenting a week by week account of life in America as oil supplies dwindle.  It confirms for me that digital, and ARGs [define] in particular, could really steer society to saving mother earth.

Posted by: Simeon at afternoon slump time on Friday, 13th July 2007