It's a widget world

This week someone invited me to add the vibrating hamsters widget on Facebook (I am now the proud owner of said jiggling rodent on my profile).  Widgets are all the rage; the latest must-have in any digital comms discussion. And there’s increasing discussion as to their potential – ComScore says that over 40% of internet users have visited a page using embedded / widgetised content (as reported in Clickz).

Widgets are portable, flexible and very ‘testable’, and they’re instantly alluring for their bottom-up viral nature. The real challenge comes, however, in creating branded versions that have appeal, longevity and can be used to drive an ongoing relationship with consumers.  After all, the vibrating hamster only gets my endorsement for a very finite time.

Add your favourites in the comments below.

Posted by: Ruth at 17:07 on Friday, 13th July 2007