‘Simplicity is the ultimate sophistication'

...said Leonardo DaVinci.

Marketing communication through digital channels currently has a tendency to be over-reliant on technology or complicated interactive techniques.

First Direct wanted to show that customer satisfaction is of utmost importance to them. So they commissioned a survey to find out what makes people happy. And then they published it online. No bells, no whistles, no expandable-social-podcast-
viral.

It just goes to show that a cute puppy is still a cute puppy, even since the internets arrived.

Image by anyoungkevin

Posted by: Ben at listening to Justice on Friday, 27th July 2007