Step away from your computer

Not many things irk me, but the perceived belief that ‘digital’ means ‘websites’ is one of them.  Digital, to my mind, simply means something that is controlled by a computer – and more often than not, these ‘things’ help connect people in ways that until the advent of digital remained impossible.  So now that everybody’s connected via the web, it’s time to really shift focus to creating innovative, playful real life experiences that cut through the marketing clutter and give people something to remember and talk about.  Some excellent examples here: Snap shot city, Dexia towers and this quite amazing interactive supermodel hologram.

Posted by: Simeon at aspirin time on Friday, 26th October 2007