The finest eloquence
I recently encountered the ad in the photo, nestled by Waterloo roundabout, and was struck by the shining brilliance of the copy.
1 million rooms for £26.
(Each).
Surprising but straight-as-a-dye, flippant and yet ultimately earnest, it does what all good ad copy does: says a lot in very few words.
Why do you never see copy of this quality in banner ads? We can make them expand, spin and wobble; you can play with them and write in them; they can be video or Flash (or Flash video).
In other words we have invented any number of ways of multiplying the minimal attention people pay to banners. Perhaps instead we should just focus on writing really top-notch copy.
End of rant.
(P.S. – I would happily be proved wrong on this: can anyone remember any outstanding banner copy?)
Posted by: Sam at pre-lunch on Friday, 9th November 2007
I can remember one, not so long ago. it was Apple on the New York Times site, It was quite simple but outstanding due the fact that it wasn't a regular banner but it came out of the frame with a cool video acted by "PC guy & Mac guy"! But i agree with you that the more information we put in those ads the less people will remember of it! sorry for my english! nice work up there
Posted by: Renaud