I'll vouch for that

First Threshers, now…everyone. From renegade 60% off vouchers at Gap, to 20% off at high street fashion stores all over the land: 2007 is proving to be the winter of the email discount voucher.

There’s more to these than meets the eye: firstly, they show the inherent ‘bandwagon’ jumping that affects digital. After the success of the Threshers ‘discount’ (only really 7% anyway…), every client suddenly wanted to do a quick ‘Threshers’ (and looks like many have been answered); secondly, it’s interesting to see high street companies fighting fire with fire: online Christmas shopping might be eating into their profits, but they’re willing to use digital to fight back.

As our mate Faris points out, the vouchers are on the verge of becoming a expected, cultural event. And to celebrate, hyper is offering our very own discount…

Posted by: Tom at luncheon on Friday, 30th November 2007