Listen up Shoreditch

If there was one stock answer of what I thought would make any client job better, I’d undoubtedly say digital outdoor (proof here). And I’ve long gotten quite excited about this whole ‘hyperconnectivity’ [define] notion.  In fact, I still vividly remember the pain I felt when the last O’Neill limited edition solar backpack sold to the customer a few people in front of me in the queue.

Despite such early backpack traumas though, I still feel a little uncomfortable with clothes being designed to react to our moods. I’d far rather people did that. And as for clothes that evolve to suit our environment? Well I’d sooner just buy a few different outfits than entrust all judgements of social etiquette to a dress.

Not that I wear dresses, of course…

Posted by: Simeon at make mine a cider on Friday, 30th November 2007