How to win friends and influence people

Everyone is banging on about the Influencer: the magic, fee-free solution to spreading brand messages. Most of the debate is polarised around the existence of these amazing individuals. A long with everything else in marketing that claims to make selling bad products easy I’d postulate that it’s utter rubbish.

It does seem more than obvious that some sources influence my decisions around a given subject more than others.

Duncan Watts work is getting a lot of press and thankfully knocking the magic-influencer notion. But some might criticise it for considering that influence is equal to connectedness. Onalytica have an interesting take on the matter and do some great work using influence measurement.

Hyper advice: Watch the space but don’t believe the hype.

Posted by: Ben at slope on Wednesday, 16th April 2008