C..c..c..count with me

Following the success of integrated self promotion and hip hop as brought to us by Soulja Boy and commented on by Anthony at Dead Insect, it’s good to see that the UK grime scene is learning a thing or two from America’s commercially successful rappers.

This video from Soulja Boy epitomises his perfect use of social media to boost his own profile as shown by its 35 million views – but if his intention is to get a dance move into clubs in the same way a brand might drop a word into the vernacular, then a minute long routine seems a touch optimistic.

Much as with any idea, if you want people to truly embrace it then it has to be as simple as possible.  So props to Skepta and Wiley of North London’s ‘Boy Better Know’ for doing things right with their brilliantly easy Rolex Sweep.  Spin-offs are already rife (like this and this)...   

Posted by: Simeon at Rolex Sweep time on Thursday, 3rd July 2008