"Future Search"

Remember the jingle “‘ello tosh, gotta Toshiba?!”?

What was 80s search?  The Yellow Pages?  A consultation with a salesman?

20 years on...  Substitute keyword for jingle, search engine for Yellow Pages [ ENTER ] and reviews for salesperson.

Well, outdoor advertising has caught up and now encourages you to plug your search query straight into Google.  Yes, that device sat in the palm of your hand does the job for you and ties in your location.

There’s more.  What’s with the numeric pad when the camera or handset mic does it all for you?!  Mobile applications such as film recognition Kooaba and music identifier Shazam do exactly this.  They deliver tailored information and provide access to sales points for that content.

It’s back to the future... search is now audiovisual.

Posted by: Rupert Ashwell at Brownie Hour on Tuesday, 31st March 2009