What's in a name?

Naymz, which launched recently, buys the top sponsored link on the major search engines on behalf of users of its service. Users then get a personal Naymz homepage, which links to their other web presences - MySpace page and so on.

To see the full service type “Sam Ashken” into Google. My Naymz account will be the top sponsored link.

There's much I like most about this service.

It taps into the most prevalent online behaviour - ues of search engines.

It helps users to organise their various web presences.

Finally, and crucially,  you don’t have to be a technophile to understand what it's offering, which means it may have mass appeal.

Posted by: Sam at coming up to lunch on Thursday, 22nd June 2006