How to win friends and influence people
Everyone is banging on about the Influencer: the magic, fee-free solution to spreading brand messages. Most of the debate is polarised around the existence of these amazing individuals. A long with everything else in marketing that claims to make selling bad products easy I’d postulate that it’s utter rubbish.
It does seem more than obvious that some sources influence my decisions around a given subject more than others.
Duncan Watts work is getting a lot of press and thankfully knocking the magic-influencer notion. But some might criticise it for considering that influence is equal to connectedness. Onalytica have an interesting take on the matter and do some great work using influence measurement.
Hyper advice: Watch the space but don’t believe the hype.
Posted by: Ben at slope on Wednesday, 16th April 2008
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Sperm for tickets
I feel compelled to make our loyal readership aware of something that disturbed some of us just after lunchtime today. At the same time I don't want to tell you because I'm then aiding the spread of the message.
Oh let's stop being silly. Here it is:
Whilst browsing Resident Advisor I struck upon a very direct piece of comms from Ireland's sperm bank. I can't quite bring myself to explain it, but it's really very simple so go read for yourself:
I still don't know why it struck me so - I know we always say keep ideas simple, but this does just seem crass.
Posted by: Ben at post-Biggles on Monday, 17th March 2008
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WTF is the semantic web?
Manu Sporny of Digtial Bazaar has created a wonderfully simple video which explains the ambition of the semantic web.
I'm not going to try and explain it here, suffice to say that a truly semantic web would mean that your browser/reader/search engine would understand that this post is an explanation of the semantic web rather than that this post contains the phrase semantic web. Wonderful! I might even have to remove WTF so your computer doesn't get offended.
[image from foundphotoslj]
Posted by: Ben at Haribo-devour-hour on Monday, 11th February 2008
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