I'll wear my sunglasses at night
Ad agencies have taken a knocking for focussing too much on just the 30 second ad: not leveraging digital’s true potential has been a frequent accusation. But, every once in
a while, a simple campaign comes to pleasantly prove the sentiment wrong. And perhaps less surprising coming from VW, a car brand that’s lovingly embraced digital. Witness ‘night-driving'. It’s a wonderful thru-the-line idea born out of a genuine insight….the bliss of driving through deserted streets at night. The ad is terrific and the resulting site, simple & intelligent, extending the feeling. Sprinkle a bit of Web Two Point Oh and the fun’s just beginning. Digital isn’t necessarily always about technology. It’s about bringing real insights to life. Ad agencies are great at big ideas…ideas can translate even further into lovely online experiences. Corey Hart would be proud.
Posted by: Raj at Tea time on Friday, 8th June 2007
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What's (on) the box?
With the early adopter crowd now buying powerful computers to put next to their tellys, it seems that another battle in the couch content war is erupting.
And with Apple expected to announce their wireless set-top box next week, it may be about to do to media-centre-personal-computers [define], what the iPod did to the awkwardly named mp3-player.
So if Apple can get the Queen’s internet connected to her telly in five years time, how will she be paying for what she’s watching? Will she be downloading ad-free episodes of her favourite soap? And will Prince Philip be watching the cricket on his PSP?
It’s highly probable that the advertisers will still be reaching deep into their pockets and of course Google will have their contextual fingers in the pie somewhere.
Posted by: Ben at caketime on Friday, 5th January 2007
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The real global village
The beautiful, untouched Island of Vorovoro in Fuji is wants a tribe fo
r its island and has been recruiting the global online community on www.tribewanted.com. Tribewanted has filled 1,048 out of its 5,000 available membership places and for a few hundred dollars people can become a Nomad, Hunter or Warrior within this democratic online community.
Members can vote for chiefs, have a say in the islands activities, and more. For those who need a break from the virtual community they can pay for a flight and visit the island for up to three weeks. It’s such a fair democracy that even the local residents can vote the project off the island.
It all looks very promising; maybe online communities will be evolving more rapidly in 2007...
Posted by: Steph at Tea time on Friday, 5th January 2007
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