YouChoose
Here’s a neat little idea: You Tube turned interactive adventure, using The Godfather. The premise is simple: you watch a short clip of the film then are given 2 choices, each giving you a different route forwards.
Very simple, very immediate and it highlights a gap in most companies’ usage of YouTube: the site is used as a way of hosting content, but individual pieces are rarely linked together. Beyond letting users take control of stories, it points to a simple way for a brand to tell its own stories through different pieces of video.
Posted by: Tom at teatime on Monday, 23rd June 2008
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I'll vouch for that
First Threshers, now…everyone. From renegade 60% off vouchers at Gap, to 20% off at high street fashion stores all over the land: 2007 is proving to be the winter of the email discount voucher.
There’s more to these than meets the eye: firstly, they show the inherent ‘bandwagon’ jumping that affects digital. After the success of the Threshers ‘discount’ (only really 7% anyway…), every client suddenly wanted to do a quick ‘Threshers’ (and looks like many have been answered); secondly, it’s interesting to see high street companies fighting fire with fire: online Christmas shopping might be eating into their profits, but they’re willing to use digital to fight back.
As our mate Faris points out, the vouchers are on the verge of becoming a expected, cultural event. And to celebrate, hyper is offering our very own discount…
Posted by: Tom at luncheon on Friday, 30th November 2007
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Tell me why I do like Sundays
Sometimes the web throws up an idea so wonderful I want to hug my computer. So here goes. Ahhh:
that feels good. The progenitor of this joy is Sunday, the greatest company ever created.
For a small & reasonable fee, they will take all the drudgery of life (laundry, sitting in queues, getting gig tickets) and do it for you. Much like a mobile company, you can pay as you go or buy ‘requests’ ahead of time.
Like all the best digitally-enabled ideas, it’s democratising what used to be the preserve of the few and bringing it, if not quite to the masses, then to the middle classes. Hyper-approved!
Via Brainsells.
Posted by: Tom at luncheon on Friday, 2nd November 2007
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