Augmented reality exit stage left
Every now and then the future we were so casually promised in the 80s actually turns up on our hyper-connected-screen-machines. Last week we had the flying car. Today is another one of those days. Welcome to touchable holograms.
Posted by: Ben at rightaboutnow on Friday, 7th August 2009
(0)
The 100GB internet - blimey
100GB per second internet.
Fast.
Gosh.
And it runs on the already common 10GB cables.
Check out: Click: Internet 2.0 on the iPlayer.
Posted by: Ben at precisely 2 o'clock on Wednesday, 6th August 2008
(0)
Cool hunting
For a country I’ve never visited, Japan has certainly made me smile a lot. It seems only they could somehow make combing the land for treasure as cool as this: Akai Tori
For those of you without a working knowledge of Japanese you’re going to have to trust me when I tell you that Akai Tori quest is a mixed reality treasure hunt intended to boost tourism on the small Japanese island of Enoshima. Using a free piece of Nintendo DS software, users visiting the island can interact with one another as well as with the island through their DS’ Bluetooth connection…
Which is, frankly, just much more excellent than searching for real treasure with metal detectors ever will be.
Posted by: Simeon at sugar rush time on Thursday, 7th February 2008
(0)
Listen up Shoreditch
If there was one stock answer of what I thought would make any client job better, I’d undoubtedly say digital outdoor (proof here). And I’ve long gotten quite excited about this whole ‘hyperconnectivity’ [define] notion. In fact, I still vividly remember the pain I felt when the last O’Neill limited edition solar backpack sold to the customer a few people in front of me in the queue.
Despite such early backpack traumas though, I still feel a little uncomfortable with clothes being designed to react to our moods. I’d far rather people did that. And as for clothes that evolve to suit our environment? Well I’d sooner just buy a few different outfits than entrust all judgements of social etiquette to a dress.
Not that I wear dresses, of course…
Posted by: Simeon at make mine a cider on Friday, 30th November 2007
(0)
Step away from your computer
Not many things irk me, but the perceived belief that ‘digital’ means ‘websites’ is one of them. Digital, to my mind, simply means something that is controlled by a computer – and more often than not, these ‘things’ help connect people in ways that until the advent of digital remained impossible. So now that everybody’s connected via the web, it’s time to really shift focus to creating innovative, playful real life experiences that cut through the marketing clutter and give people something to remember and talk about. Some excellent examples here: Snap shot city, Dexia towers and this quite amazing interactive supermodel hologram.
Posted by: Simeon at aspirin time on Friday, 26th October 2007
(2)
